Sweden names Ikea products after ‘overly sensitive’ brands

The original Swedish dressers were described as “gross”, but are not banned

Sweden has re-named several products after tradition because Ikea refused to stop using the words.

The Swedish furniture retailer’s flat-pack wooden furniture are popular among Sweden’s 44 million population.

While Ikea’s Twin and Octave armchair were named “Gross” and “Almost Friggin, Trutherya”, the Swedes also have a ritual named “Cabin Fever”.

It takes place every year when the government meets in Stockholm, to discuss government spending.

Retired Swedish Prime Minister Carl Bildt tweeted: “Ikea cleared Sweden’s name and I regret this. Luxury clothes and now furniture – un-Swedish”.

Ikea said the Swedish government had been “overly sensitive”.

“We can put Swedish as a name on our products and services without offending anyone,” it said in a statement.

“If asked to change the name, we would have nothing to do with it. It is not important to us.”

Ikea, which is based in the Netherlands but with its headquarters in Sweden, is famous for being the cheapest and easiest way to furnish a house.

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